Reach out to our new Creative Specialist – Ronald Rosenberg – and together the two of you will create a multiplayer experience that players’ won’t be able to stop playing.

Ronald will analyze your single player game and come up with ideas to turn it into a multiplayer game by giving recommendations on the best way for players’ to interact with each other.

Which tournament type is right for your game? How can you alter your game to optimize the players’ experience?

Get started today.

Contact Ronald Rosenberg – Ronald@nextpeer.com

Addicted to numbers?

With more than 1M downloads I’m guessing that there’s lots of addicts out there. Numbers Addict is a fun puzzle game with a unique concept that involves combining number balls in order to form series. Something like Tetris meets Brain Games.

That’s right folks, the multiplayer mode isn’t just coming, it’s already here!

And what’s the best part? Well, now you can challenge yourself to a game with your friends and people from around the world using Nextpeer. Yep, you’re only a few taps away from testing your skill against real opponents.

So grab a copy today and exercise your arithmetic reflex and imagination!

“The AppStore is blowing up with apps”. It’s not just a saying that should resonate with developers, but rather a situation that requires specific actions in order to cope with it. 

The average user’s phone is swarming with various apps and games. So what’s the secret sauce that helps the user go back to a specific app or game? The Mobile App Testing Blog has recently posted that average smartphone user has roughly 65 apps on their phone (according to a Flurry estimate). With so much competition out there, how do games even stand a chance?

The word on the street is “engagement”. It’s the holy grail, the ultimate goal of design and marketing. Having a certain user engaged with your product. To reduce it mathematically, if x is engaged with y then x is somehow related to y, a relationship is formed. Studios capitalize on that relationship both to monetize and to spread word about their game.

There are various ways of measuring engagement but ultimately it comes down to several key metrics (as noted by Avinash Kaushik in his post):

• Uniques - how many unique people decided play the game
• Frequency - how many times over a certain time frame did the player play the game
• Recency - time of the player’s last game
• Retention - amount of new players vs. existing players that come back to play the game again
• Depth - usually means how actively engaged the player was whilst playing the game (could be related to gameplay, amount of levels, high score or achievements etc.)
• Time spent in game

Maximizing your game’s engagement with its players is a key objective for any studio that wants to put out a successful game. 

So how do you increase the engagement for your game? Mostly it’s about building a compelling product with awesome gameplay which also has re-playability built into it. Each component that makes up the concept of engagement may require a separate solution. For example, when addressing frequency and recency, a good role model would be Angry Birds’ “3-star” rating system which challenges users to go back and re-play already played levels. While the depth component may require a smarter and more unique approach for the specific game.

If you read this far you should follow us on twitter and check out our SDK (it’s free!).